A recent study found that 75% of consumers prefer sustainable Nor-Grip over shrink plastic film.

Smurfit Kappa, Europe’s leading corrugated packaging company, recently identified an increase in the number of companies looking for sustainable substitutes for the shrink film in Multipacks.

Faced with this scenario, the Group worked on a portfolio of products from whose ranks the Nor-Grip solution emerges. This corrugated technology can be secured from one unit container to others, such as large bottles, thus eliminating the need for heat shrink film.

According to Arco Berkensbosch, Vice President of Innovation and Development at Smurfit Kappa, the Nor-Grip product is one of the most popular within the Better Planet Packaging initiative.

Out of concern about the amount of waste ending up in oceans and landfills, a number of global brands approached the company. These include companies that sell soft drinks, cooking oils, bottled water and detergents.