The Goodyear Tire and Rubber Company cultivates the fruits of innovation by continually introducing green compounds and technologies, such as soybean oil-based rubber, a natural and renewable derivative that improves tire performance on dry, wet and / or road surfaces. winter conditions, as it adapts better to changing temperatures; and reduces energy consumption, emissions and the amount of petroleum oil by up to 26,500,000 liters.

There is also the tread with silica extracted from the rice husk that allows fuel savings – less energy compared to the process to extract silica from sand; and converts environmental waste into energy-saving technology.

For its part, FuelMax technology optimizes the tire’s contact pressure distribution with the ground and has specially formulated compounds that reduce rolling resistance and wet braking; promoting lower fuel consumption along with greater preservation of the environment, in addition to making the operating costs of trucks and fleets more efficient.

One more example is the more recent prototype Oxygene tire, which has live moss growing inside the sidewall, which, thanks to its open structure and intelligent tread design, absorb and circulate moisture and moisture. road surface water; and it allows photosynthesis and therefore the release of oxygen into the air.