Braskem Idesa continuously generates innovation in its processes to co-create chemical and plastic solutions that build a circular future

Braskem Idesa launches a new resin with post-consumer HDPE content on the Mexican market, incorporating a mechanical recycling process into its operations and business model, moving from a linear economy to a circular economy; The multinational in this way, expands its sustainable portfolio I’m greenTM, which includes Recycled solutions.

I’m greenTM Mexico is intended for rigid applications that include high chemical resistance, which will provide the Mexican and export markets with a solution that helps reduce waste generation and achieve better waste management.

“If it’s not good for the world, it loses its purpose. At Braskem Idesa we are expanding the possibilities while making the most of resources and reducing the impact on the environment and society; we are sure that this new product will be very well received by our clients ”, commented Alfredo Prince, Commercial Director of Braskem Idesa.

The company reinforces its public commitment to the circular economy made in November last year, where it ensures that by 2040, 100% of plastic packaging will be reused, recycled or recovered, under the slogan “nothing is created, nothing is wasted and everything becomes ”.